Social Media Manager - La Concha Resort

The Condado Collection is a collection of hospitality properties in Puerto Rico ranging from classic and modern luxury full-service hotels, to fine dining and entertainment.

La Concha Resort is a modern luxury resort in Condado, Puerto Rico with history dating back to 1958. Epitomizing the fun “Latino Chic” lifestyle, offering stylish amenities and a hot nightlife to all guests. We aim to create experiences and inspire journeys not only for our guests, but also our workforce. We are confident that our team members are the key in delivering passionate and authentic hospitality service. Let’s create a collection of memories together!

• Develop, manage, and execute La Concha’s social media content calendar across platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, etc.).
• Create and curate visually captivating and brand-aligned content that highlights the resort’s design, dining, nightlife, and beachside lifestyle.
• Collaborate with photographers, videographers, and the PR team to produce high-quality assets that reflect the resort’s distinctive personality and elevated Caribbean flair.
• Monitor social media trends, audience behavior, and competitive activity to keep La Concha’s channels engaging and culturally relevant.
• Engage daily with followers and guests to foster an authentic online community, responding promptly and warmly to inquiries and feedback.
• Partner with the marketing, sales, and F&B teams to promote events, partnerships, and on-property activations.
• Manage influencer collaborations and user-generated content to amplify reach and authenticity.
• Track performance metrics (engagement, reach, sentiment, conversions) and deliver monthly reports with insights and recommendations.
• Ensure all digital communications uphold La Concha’s brand standards, tone of voice, and visual identity.
• Any Additional task required within the scoop of work

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Minimum 1–3 years of experience in social media management, preferably within hospitality, lifestyle, or luxury brands.
• Strong creative vision and aesthetic sense, with proven experience producing social-first photography and video content.
• Deep understanding of platform analytics, audience growth strategies, and paid media performance.
• Exceptional communication and storytelling skills in English and Spanish.
• Passion for hospitality, Caribbean culture, and creating engaging, visually driven narratives.
• Organized, proactive, and able to thrive in a dynamic, fast-paced resort environment.

Required Skills & Tools

• Social Media Management Platforms: Sprout Social, Meta Business Suite, Later, Hootsuite, or similar.
• Design & Content Creation Tools: Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro, Illustrator), Canva, and CapCut or equivalent video editing apps.
• Analytics & Reporting: Google Analytics, Meta Insights, and native platform analytics.
• Scheduling & Collaboration Tools: Trello, or similar workflow systems.
• Strong photography and videography sensibility for content direction and visual consistency.
• Copywriting and caption creation tailored for each platform’s tone and audience.

Benefits

• 401(k)

• 401(k) Matching

• Health Insurance

• Vision Insurance

• Dental Insurance

• Paid Holidays

• Employee Discount

The Condado Collection is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.